You already know that web traffic is the essential component in your internet marketing strategy. Without traffic to your site, all your other efforts are going to be for naught. Furthermore, you want people who come to your site once to want to return as well as telling their friends about you. Traffic generation is so important that you’ll want to put some serious thought into it when you are developing your marketing plan.
The best approach to generating web traffic is to spread your links far and wide. But don’t just do so with reckless abandon. Research the places that your target audience hangs out and focus your attention there. This may be community forums or blogs which are related to your product or service, or which has a high proportion of cross interest. Of course you will also use social media to reach out to your potential customers. This is a great place to run contests and special offers.
The most important thing you need to keep in mind about web traffic is that you should always be appealing to the real people who are your potential customers, clients, or readers. Don’t be so concerned with search engine ranking that you neglect providing interesting, readable content that is engaging. Video is always popular, whether a how-to tutorial, a behind-the-scenes peek, or a look at a new product or service in action. You can embed video at your site as well as uploading it to YouTube or another video sharing service.
When using forums, blogs, and social media, don’t just spread links – this can come across looking like spam. Participate in these communities, engaging in discussions and sharing your thoughts. Use your signature line (according to the rules of the community) to link back to your site. Explore opportunities for guest blogging on the blogs that you follow. This is a great way to build your reputation while also spreading links.
Your external links shouldn’t all point to your home page. Whenever there is a more relevant page – say the description page for your product, or a video link – use that instead. This is not only easier on your visitors, who don’t have to look around for the information they wanted, but also creates stronger search engine optimization.
On your own site, make sure that visitors know you update your content regularly (and be sure that you do so!) Make it easy for them to sign up for a newsletter or email list, to follow you on social media sites, and to share material from your site with their friends.
Web traffic is vital to your success. You should give it a lot of attention and you should have a prepared strategic plan to follow. This will save you time, keep you on track, and give you a way to evaluate the relative success of each strategy in bringing in traffic. Spend a little time every day on building traffic, and you will soon be rewarded with more hits.ou do so!) Make it easy for them to sign up for a newsletter or email list, to follow you on social media sites, and to share material from your site with their friends.
To be the most successful, you should target your marketing campaign to a specific niche. If you’re spreading your links
everywhere haphazardly hoping to hit somewhere, you’re wasting a lot of effort and, probably, money too.
Don’t try too hard to narrow your niche if it’s not necessary. If your primary niche happens to be, say, males 30 to 50 years of age, then so be it. It still narrows it down for you: you won’t be spreading links of any of the popular websites for Moms or career women. However, you should still look for secondary niches to exploit. Do most of your customers drive luxury cars, or enjoy fine wines? You get the idea.Begin by figuring out what your primary niche is. This helps you to target your marketing campaign in places that your customers actually are. For example, if you make custom dog collars, your primary niche is dog owners. It’s often helpful to identify secondary niches. In this example, the general pet owners niche is also relevant. Any interest group which has an overlap with your primary niche – in other words, any community which has a high proportion of people who would be interested in your product or service – is a secondary niche where you can target potential customers.
The easiest way to go about it is to first identify the broadest definition of your target audience. Then break it down into subcategories, continuing until you find the perfect balance between specific and broad, where you are not leaving out any of your potential customers while not casting your net too widely.
Once you have identified your niches, begin to explore the marketing opportunities within them. Look for blogs, social media groups, and forums that fall within your niche, and become active within them. Your goal is to build a reputation and credibility within the niche.
There is another way to use niche attraction marketing, and that is to develop your site based on an appealing, profitable niche. If you are just starting out with an online business and haven’t yet settled on a specific product or service, you can explore niches first to help you conclude precisely what business you will do best with. Those who want to make money with a blogging site often take this approach, using their own interests and research about profitable niches to develop a topic for the blog.
As with any marketing strategy, you should be constantly reviewing your results to see which of your specific actions is most effective and which are not bringing in big numbers. Use this data to help you refine your attack, expending more effort on the effective methods and cutting lose those which are less effective.
Attraction marketing is the principle of going where your customers are, instead of advertising and hoping that your customers will find you. When you know and understand your niche, you put yourself in a position of having a highly effective marketing campaign which is more cost-effective and results in more new customers and more repeat business.
Some of you might be familiar with forum, but most don’t really see the power of using forums as a big part of their marketing strategy. I will try to draw you a picture of all the positive effects forum marketing can have on your internet business. I will also show you what most people do wrong and how you can get the most out this method with a great marketing strategy.
What are forums?
Forums are communities online in the form of message boards. You can post your own topics or answer to others posts. There are different forums to almost any topic online, from fishing and golf to forum marketing and business opportunities.
How and why should you do forum marketing?
Forum marketing can be one of the most targeted methods online, and it’s so easy to do. You just sign up for a forum and start posting your ads, right?
A lot of people are commonly doing that mistake. They go into different forums and post their ads all around or they us some sort of submitter to do it for them. If you want to get banned from a lot of forums and loose credibility at the same time, this is the way to do it.
The power of forum marketing is that it’s one of the best ways to build relations and a reputation online. Do not start by posting your ads everywhere in the forum. Actually, don’t post any ads at all (except in the classifieds sections, but this is not where the power of this marketing strategy lays).
Become part of the community, ask questions, answer questions, make friends and discuss topics that interest you (and your business). Show people that you’re not just another hyped up guy trying to earn money on tricking them into something. Be seen as a real, trustworthy person that is open to communicate with people. This shows you will be a good sponsor if they want to join your company.
What techniques can help me do this?
- BE SEEN! Be sure to use an avatar (a picture of yourself or a logo). This can be added to your profile and will be shown beside all of your posts. This image will make it easy for people to recognise you and gives them a feeling of knowing you after seeing it all over.
- BE PROFESSIONAL! Do not use foul language or let your emotions get ahead of you. Be clear about your meanings, but try basing them on facts.
- BE POSITIVE! Do not talk badly about other people businesses unless they are proven scams (be humble). In internet marketing, do not make your company look good by talking bad about the competition. Talking bad about other online businesses will only cast a shadow over the whole internet marketing concept (including your business).
But how do I get people to my business?
There are two places you should have links back to you own business.
The first place to add your link is in your profile. It’s a perfectly legit and normal place to have a link to your main business.
The second place is in your signature. This is also done through your profile in the given forum, but be sure to read the forum rules before doing this (some forums do not allow ads in your signature). The signature is added to the end of all your posts with a line in between. Every time you communicate on the forum, your site will be promoted without you looking like an aggressive promoter.
You should make it a short description of your business linking to your business.
SIDE NOTE: Forums do not use HTML to ad colour, font, etc. to the text, but a code called bbc. An easy program to help you make the text and effects you want in this code is FASS. It’s free and can be found here: http://www.pawsoft.com/?p=fass/home
If you really want to make progress you should also track your links in the signature. Many online businesses have tracking software for this purpose. You should always track your results as part of your marketing strategy and you can do that through GlobalNPN or another tracking proram.
What forums should I use?
Since my expertise is in Internet Marketing I have some forums I would like to recommend forums in this category.
The Warrior Forum – The Warrior Forum is a very friendly forum for Internet marketing and learning how to make money online. Many of these forums are rough places. Not for the sensitive types. However, I have never experienced this on The Warrior Forum. The people here are very willing to help beginners learn how to make money online.
Digital Point Forums – Digital Point Forums are very active Internet marketing forums. Digital Point is a hub for people making money (or hoping to make money) on the Internet. I encourage you to check out all of the forums at Digital Point. The amount of information on these forums is absolutely amazing. This might be the most active Internet marketing forum.
Big Boards – This is a directory of forums in every category you can imagine. Find a forum in your niche here.
Hope this marketing strategy will help you do great in your internet marketing business.
Have a great week!
Just wanted to share this video with you.
Don’t let life control you. Your behind the weel, so go where you lead and get what you want!
Enjoy your weekend!
Why do some MLM distributors constantly make terrible choices, lose money, watch their MLM businesses crumble, and lead a life of defeat with no results for their hard work?
Why do some MLM distributors make the right choices and shape successful MLM businesses?
It’s simple. Consider this situation.
You are standing in a room with three doors. Behind each door is an opportunity, a pathway that will lead you to either success or failure. You don’t know what kind of opportunity or success lies behind each door, so you have three options.
1. You can stay standing. Don’t make a choice or a obligation. Just don’t do anything.
Stay where you are in life.
A lot of people make this choice. It’s easier to watch TV, nag about your job, and hope that the government will raise salaries, lower charges, and eliminates taxes. Yeah, that’s a fantastic business plan for success. Just cross your fingers and hope that something good will occur. After all, why take chances? Your neighbors and co-workers will only criticize your efforts to be different. They want you to stay behind with them. Misery truly does love company.
2. Just blindly pick a door. Maybe you’re feeling lucky, hope that this next hype will work in your favor, or feel good about the vibes from picking your lucky number.
Does trial and error work? Yes. But it works very, very slowly. If it takes a lifetime of trial and error to find the right path to MLM success, you won’t have much time to enjoy the glory of success. Why re-invent the wheel? Why repeat someone else’s mistakes? “Practice makes perfect” really isn’t true. Practice only perfects your ability to make the same mistake over and over again.
3. Ask the people behind those doors.
That’s the power a mentor can add to your “desire for success.” Doesn’t it make sense to simply ask someone what is behind the doors? Why take chances with your life? Why leave your MLM success subject to guessing, finger crossing, and a lottery mentality?
Finding a mentor can take years off your path to MLM success. A mentor can help you avoid disasters and make sure your work accumulates to your personal success. There is nothing more frustrating than lots of your effort wasted. Too many people work hard in MLM only to find that they have to start over again and again. Ouch!!!
Your mentor can share with you the experiences of others. While other people have paid the price of trial and error, your mentor can give these results for free. That sure beats getting a flat forehead from beating your head against a brick wall from frustration.
Your mentor can ask about your goals, time commitment, experience, and preferences. He will ask about your present and desired lifestyle, if you like to retail, or how comfortable you are with different styles of sponsoring and business building.
Your mentor can guide you through the minefields of “hype.” He can tell you if one person made a big check at the expense of 100 people receiving no check. He will show you the pitfalls of short-term strategies. And, you will find out what really works — and what doesn’t.
The successful big earners in MLM built their businesses from using two successful strategies:
Strategy #1 for MLM success: If you want to learn how to be successful in MLM, learn from someone who is already successful. Become a Siamese twin to a successful MLM leader who you can relate to. Make her or him your best friend and companion.
Sounds simple, but new distributors almost always violate this strategy. If you want to earn $100,000 a year, would you ask am neighbor who earns $40,000 a year how to do it? Would you value his opinion and advice in this matter? Would you take your $100,000 opportunity to him for his review and decision?
No. Of course not.
If your neighbor knew how to earn $100,000 a year, he certainly wouldn’t be earning only $40,000 a year. You wouldn’t take your plumbing problems to your lawyer. You wouldn’t expect your dentist to have the teaching skills to educate your children. And you certainly wouldn’t go to your government for business advice — they only know how to produce deficits!
So, whom does the new distributor ask for advice on his new MLM opportunity? His neighbor who says the secret to success is to watch plenty of TV and to choose lucky numbers in the lottery? A friend who tried to build an MLM business but failed? Or, should the new distributor ask his attorney because he received a degree for memorizing law books and legal codes?
Your strategy for MLM success is to get advice and guidance from someone who knows how to be successful in MLM. So, find your mentor first, and then follow your mentor’s advice.
Don’t take bad advice from unqualified friends and enemies.
Strategy #2 for MLM success: Learn from someone who has a system for success that you can follow.
There are many great athletes who are naturals. With very little training and instruction they reach high levels of success.
While they may be excellent performers, they may not have the ability to transfer their knowledge to you. When you ask one of these gifted, natural athletes how they do it, they’ll say, “Gosh, I just go out and do it.”
That’s not the kind of instruction you want.
You want specific instructions, a step-by-step approach, a proven path to your MLM success. Make sure your mentor has a “guaranteed” success plan that works.
How do you know your mentor’s plan works? Simply ask for the names of people who have used the plan and observe their progress. If the mentor is successful, but his personallysponsored distributors are struggling, what do you think will happen to you?
If the mentor is successful, and his personally-sponsored distributors are successful, that’s the place you want to be.
It would be nice if you could learn MLM success from high school, a university, or from watching a Saturday morning TV. But you can’t. If you really want MLM success, use these twomentor strategies to turbocharge your MLM career.
The most incredible stupid tricks network marketing companies do is letting some legal department enforce their policies and procedures.
Think about this for a bit. If a network marketing company appoints a legal team to write the policies and procedures and administers the legalities of the company, the network company has generally spent about a quarter of a million dollars retaining this legal department.
So now the legal department has to justify that they just added a quarter of a million dollars overhead to the network company. So the legal team composes Policies and Procedures so complex, so confusing – it’s just mumbo jumbo.
And you have to read chapter 9, and remember section C. Then down in 14.D, they mention it again, and you have to apply those 2 together. They wrote a bit about it up there. Now they add the rest of it down here.
But if you don’t connect the two, you do not know what they’re talking about.
Legal representatives LOVE Writing All This BS!
For example: in some network companies, the P & Ps say you yourself are responsible for monitoring your downline organization’s activities. If THEY do something illegal, then YOU are responsible for it.
A friend of mine got terminated because one of his downline members enrolled someone who was in another opportunity sideline, which was cross recruiting. But they held the sponsor accountable, and they terminated him, so they could steal his check. Real simple. Real simple.
And your people on top signing the bonus checks must have built a downline themselves. MLM CEOs who never built a downline don’t know anything about MLM distributors.
Network Marketing Companies Are NOTHING Without Distributors!
CEOs who have built a downline know that. They know that companies would be nothing without the distributors.
Sure, they need a product. And yes, they have to ship this product. They have to send a bonus check, of course. But who is building the company? Who’s building the volume?
Answer: The distributor. And if the CEO understands that, then they treat the distributors like gold. They don’t have some legal department trying to terminate their distributors.
Stupid Trick #2
And the other stupid thing network marketing companies do is, they don’t listen to the field. The distributors are in the fire every day. Companies need to learn what their distributors see, what they do, what they hear and what they say.
We tell people all the time, “Read your Policies & Procedures.” A friend and team mate of mine got a phone call the other day from the co-owner of a network marketing company. Actually, his secretary called him to ask a few questions about why he was telling people to read their Policies & Procedures. Because they got a bunch of people doing it and it ticked them off!
This company, based out of Texas, has the most ruthless Policies & Procedures you’ve ever seen. They are unbelievable.
Want To Sell The Business YOU Built? Gobbledygook!
For example – if you desired to sell your downline, sell your business, you have a 10-page document that you have to fill out. And before you offer the business to anyone, you have to offer it to the company first.
And when you send your request for them to buy it, you have to include a $100 nonrefundable fee. And then they can say yes or no!
Next step is, when the company says “No”, they will then send you info about 3 upline members you can sell your business to. You have to offer it to each of them one at a time. And the P & Ps instruct that to buy YOUR business, they must resign their own business.
So usually, they say “No”. And after all 3 have turned you down, one at a time, then you have to offer your business to somebody in your downline. And they make it so clear – they say “if you circumvent any part of this procedure, you are terminated.”
So my friend told the secretary to have the co-owner call him and they could meat about the situation. But the secretary said that he does not talk to people directly!
And my friend said, “Well, he talked to YOU!” So she told me he doesn’t return phone calls, doesn’t talk to any distributors directly.
My friend was stunned, and as was I when he told me. I sat in my chair thinking, “Wow! This is unbelievable!” Now this guy wants to talk to my friend to find out why we are telling people to read their policies and procedures. That is unbelivable. what a trip!
P.S. – Have you read YOUR P & Ps lately?
The call for a new brand of leaders have been heard for decades. Today’s leaders needs the leadership skills of a new era. Napoleon Hill started talking about it as early as 1937 in the famous book “Think and Grow Rich”, but it’s still as important today as was back in the 1930′s.
According to Napoleon Hill there are two forms of leadership. “Leadership by Consent” and “Leadership by Force”. Nopoleon shows the first for as the most effective and points to history for evidence. The significant downfall of dictators and kings shows that people will not follow the force of a leader indefinitly.
Napoleon Hill further talked about the importance of being an inteligent follower in order to develope into a leader. You need to be able to follow a leader efficiently in order to become an effective leader.
Seventy or so years ago, Napoleon Hill wrote down what he believed were the major attributes needed to be a successful leader. Although he used the male pronouns, Napoleon made it very clear in his book “Think and Grow Rich”, that he believes woman had just as much potential as men, which where extremly forward thinking for his time. I chose to quote his words “as is”:
1. UNWAVERING COURAGE based upon knowledge of self, and of one’s occupation. No follower wishes to be dominated by a leader who lacks self-confidence and courage. No intelligent follower will be dominated by such a leader very long.
2. SELF-CONTROL. The man who cannot control himself, can never control others. Self-control sets a mighty example for one’s followers, which the more intelligent will emulate.
3. A KEEN SENSE OF JUSTICE. Without a sense of fairness and justice, no leader can command and retain the respect of his followers.
4. DEFINITENESS OF DECISION. The man who wavers in his decisions, shows that he is not sure of himself. He cannot lead others successfully.
5. DEFINITENESS OF PLANS. The successful leader must plan his work, and work his plan. A leader who moves by guesswork, without practical, definite plans, is comparable to a ship witho ut a rudder. Sooner or later he will land on the rocks.
6. THE HABIT OF DOING MORE THAN PAID FOR. One of the penalties of leadership is the necessity of willingness, upon the part of the leader, to do more than he requires of his followers.
7. A PLEASING PERSONALITY. No slovenly, careless person can become a successful leader. Leadership calls for respect. Followers will not respect a leader who does not grade high on all of the factors of a Pleasing Personality.
8. SYMPATHY AND UNDERSTANDING. The successful leader must be in sympathy with his followers. Moreover, he must understand them and their problems.
9. MASTERY OF DETAIL. Successful leadership calls for mastery of details of the leader’s position.
10. WILLINGNESS TO ASSUME FULL RESPONSIBILITY. The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers. If he tries to shift this responsibility, he will not remain the leader. If one of his followers makes a mistake, and shows himself incompetent, the leader must consider that it is he who failed.
11. COOPERATION. The successful leader must understand, and apply the principle of cooperative effort and be able to induce his followers to do the same. Leadership calls for POWER, and power calls for COOPERATION.
Napoleon Hill where one of the first to call out for the change in leadership, but many followed him.
In 1970 Robert Greenleaf puplished the essay “The Servant as Leader” which first introduced the term “servant leadersip”. This became the title of his most important work, puplished in 2002. He there introdused his “best test”. His “best test” for grading servant leadership, which he knew would be hard to grade, is stated:
Do those served grow as persons? Do they, while being served, become healthier, wiser, freer, more autonomous, more likely themselves to become servants? And, what is the effect on the least privileged in society? Will they benefit or at least not be further deprived?
Thinking rich and becoming rich will certainly put you in a position of leadership. I hope that some of Hill’s and Greenleaf’s suggestion will encourage you to decelope your own leadership skills and help change what seems to have become ordinary business in today’s leaders.
The Heavy Hitters tell you, “It’s Just A Numbers Game.”
Truth: People are people – not numbers. They have goals, dreams and desires.
They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfather’s to someone that loves them. They are not a number, but real people. Your integraty and success is only secured through relationship marketing.
If you treat them like a number, I promise you: you have NO future in network marketing.
This lie teaches people to be a recruiter, not a sponsor. Recruit, recruit, recruit.
Numbers, numbers, numbers. Lies, lies, lies.
A recruiter never knows their personally sponsored people’s “WHY.” Or their dreams, goals, or spouse’s or children’s names. It’s only about numbers.
To succeed long-term, you need to become a mentor with a servant’s heart.
When you do, people will ask you to PLEASE sponsor them into your business.
The Heavy Hitters tell you network marketing is a sales business.
Truth: Network marketing is a teaching & mentoring business. If you study vitamins, or long-distance switches, or the age of the monk in the white lab coat that scraped the mold off the rock on the full moon twice a year … or ANY product or service … you’re wasting your time.
Your product is people. So study people. Find out how you can help them reach their dreams.
THEIR dreams. Not your dreams.
People join people. They don’t join companies. People don’t care that the president of your company is a family man and has 3 or 4 families to prove it.
Build people. People will build the business.
When you build people, your retention rate goes through the roof.
The amazing thing about relationship marketing is that it’s duplicatable, so people will keep doing it.
Looking into website traffic you might be staggered by all the different terms being used. Hits, visits, unique visitors, click-throughs, CPM (cost per thousand impression), CPM or PPC (cost per click/pay per click), CPL (cost per lead), ROI (return on investment)… what does it all mean?
You might find your self drowning when trying to figure out the conflicting information on how these terms can affect your success or failure in online marketing.
Quality vs. Quantity
For most marketers, especially network marketer and small business owners, there is a lot of competition both off- and online. At the end of the day you are just trying to attract more prospects who are interested in joining your team or buying your product. You can have a million clicks and unique visitors, but how many of those qualified people sign up or buy?
Let us take a closer look into online marketing and advertising to get to the bottom of the ongoing marketing discussion going on between online marketing “experts”.
There are a lot of good companies that have done research on this and here is some of the facts that’s been found:
- According to Georgia Tech’s Graphics, Visualization And Usability survey, 84.8% of Internet users use search engines to find websites.
- Search engines create more awareness about websites than all advertising combined – including banners, newspapers, TV and radio (as reported by IMT Strategies, a division of the Meta Group).
- According to Price Waterhouse Coopers, “search revenue accounted for 47 percent of 2009 second quarter revenues, up from the 44 percent reported in the second quarter of 2008. Display advertising, the second largest format, accounted for 35 percent, followed by Classifieds (10 percent), and Lead Generation (7 percent) of 2009 second quarter revenues”, totaling $5.5 billion.
It’s quite clear that search engine traffic is extremely effective at getting loyal customers. So don’t you think it’s time to get some free quality traffic?
The “downside” to this kind of advertising and marketing is that it will take time to get it going, but building a strong foundation in your marketing will secure your results in the future. You might ask any honest marketing expert how fast they accumulated wealth and they will all tell you to take the time to build a foundation, no mater how good of a marketer you are.
When you are ready and motivated to start having success, just give me a call and I’ll get you going and help you towards the success you deserve. You will find my contact info through a link on top of this blog.
You will have one-on-one training with me and my mentors, webinars and masterminds as well as access to training calls 5 days a week featuring SEO, social networking, blogs, self development, 11 ways to get free website traffic, etc. And we will never charge you for any of this.
When you look to find new business partners in a cold market, you should ONLY ever focus on people actively looking to make money from home. It is a waste of your time to pursue anybody who has not recently demonstrated that desire.
OK. Let’s divide “people who want to make money from home” into 2 categories:
- Those who have experience in MLM.
- Those who don’t.
For a lot of reasons, the “Success In 10 Steps” ebook is targeted to group #1. The book addresses their specific frustrations. This is a group you do not have to explain MLM to – they already understand the concept. (And sometimes, the idea of and the reason for seeking “residual income” isn’t that easy for people to get.)
You could come up with a lot of other reasons, but the bottom line is that group #1 is just a lot more targeted. There are millions of names in that group, and 99% of them want help.
To build your own big income in MLM, the people you sponsor will need a constant stream of hot prospects. I can help you do that for them, and for yourself. Just contact me by clicking the contact link on top of this blog or leave a comment.
To Your Success,
Victor A. Roestad
“Your Free Mentor, Always!”