You already know that web traffic is the essential component in your internet marketing strategy. Without traffic to your site, all your other efforts are going to be for naught. Furthermore, you want people who come to your site once to want to return as well as telling their friends about you. Traffic generation is so important that you’ll want to put some serious thought into it when you are developing your marketing plan.
The best approach to generating web traffic is to spread your links far and wide. But don’t just do so with reckless abandon. Research the places that your target audience hangs out and focus your attention there. This may be community forums or blogs which are related to your product or service, or which has a high proportion of cross interest. Of course you will also use social media to reach out to your potential customers. This is a great place to run contests and special offers.
The most important thing you need to keep in mind about web traffic is that you should always be appealing to the real people who are your potential customers, clients, or readers. Don’t be so concerned with search engine ranking that you neglect providing interesting, readable content that is engaging. Video is always popular, whether a how-to tutorial, a behind-the-scenes peek, or a look at a new product or service in action. You can embed video at your site as well as uploading it to YouTube or another video sharing service.
When using forums, blogs, and social media, don’t just spread links – this can come across looking like spam. Participate in these communities, engaging in discussions and sharing your thoughts. Use your signature line (according to the rules of the community) to link back to your site. Explore opportunities for guest blogging on the blogs that you follow. This is a great way to build your reputation while also spreading links.
Your external links shouldn’t all point to your home page. Whenever there is a more relevant page – say the description page for your product, or a video link – use that instead. This is not only easier on your visitors, who don’t have to look around for the information they wanted, but also creates stronger search engine optimization.
On your own site, make sure that visitors know you update your content regularly (and be sure that you do so!) Make it easy for them to sign up for a newsletter or email list, to follow you on social media sites, and to share material from your site with their friends.
Web traffic is vital to your success. You should give it a lot of attention and you should have a prepared strategic plan to follow. This will save you time, keep you on track, and give you a way to evaluate the relative success of each strategy in bringing in traffic. Spend a little time every day on building traffic, and you will soon be rewarded with more hits.ou do so!) Make it easy for them to sign up for a newsletter or email list, to follow you on social media sites, and to share material from your site with their friends.