Website Traffic – Quality vs. Quantity

Posted by Victor A. Roestad

Looking into website traffic you might be staggered by all the different terms being used. Hits, visits, unique visitors, click-throughs, CPM (cost per thousand impression), CPM or PPC (cost per click/pay per click), CPL (cost per lead), ROI (return on investment)… what does it all mean?

You might find your self drowning when trying to figure out the conflicting information on how these terms can affect your success or failure in online marketing.

Quality vs. Quantity

For most marketers, especially network marketer and small business owners, there is a lot of competition both off- and online. At the end of the day you are just trying to attract more prospects who are interested in joining your team or buying your product. You can have a million clicks and unique visitors, but how many of those qualified people sign up or buy?

Let us take a closer look into online marketing and advertising to get to the bottom of the ongoing marketing discussion going on between online marketing “experts”.

There are a lot of good companies that have done research on this and here is some of the facts that’s been found:

According to Georgia Tech’s Graphics, Visualization And Usability survey, 84.8% of Internet users use search engines to find websites.
Search engines create more awareness about websites than all advertising combined – including banners, newspapers, TV and radio (as reported by IMT Strategies, a division of the Meta Group).
According to Price Waterhouse Coopers, “search revenue accounted for 47 percent of 2009 second quarter revenues, up from the 44 percent reported in the second quarter of 2008. Display advertising, the second largest format, accounted for 35 percent, followed by Classifieds (10 percent), and Lead Generation (7 percent) of 2009 second quarter revenues”, totaling $5.5 billion.

It’s quite clear that search engine traffic is extremely effective at getting loyal customers. So don’t you think it’s time to get some free quality traffic?

The “downside” to this kind of advertising and marketing is that it will take time to get it going, but building a strong foundation in your marketing will secure your results in the future. You might ask any honest marketing expert how fast they accumulated wealth and they will all tell you to take the time to build a foundation, no mater how good of a marketer you are.

When you are ready and motivated to start having success, just give me a call and I’ll get you going and help you towards the success you deserve. You will find my contact info through a link on top of this blog.

You will have one-on-one training with me and my mentors, webinars and masterminds as well as access to training calls 5 days a week featuring SEO, social networking, blogs, self development, 11 ways to get free website traffic, etc. And we will never charge you for any of this.

Website Traffic